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~person:"Dahlén, Micael"
~person:"Wilson, Rick T."
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Advertising
35
Werbung
35
Advertising effects
23
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16
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16
Creativity
8
Kreativität
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5
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out-of-home advertising
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35
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Dahlén, Micael
Wilson, Rick T.
Eisend, Martin
34
Kaiser, Harry M.
31
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Gierl, Heribert
28
Septianto, Felix
24
Yoon, Sukki
21
Huh, Jisu
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Zaccour, Georges
19
Yoon, Hye Jin
18
Dens, Nathalie
17
Ford, John B.
17
Mueller, Barbara
17
Okazaki, Shintaro
17
Wilbur, Kenneth C.
17
Campbell, Colin L.
16
Karray, Salma
16
Reid, Leonard N.
16
Diehl, Sandra
15
Kinnucan, Henry W.
15
Koslow, Scott
14
Carlson, Les
13
Choi, Yung Kyun
13
Kerr, Gayle
13
Moser, H. R.
13
Torres, Ivonne M.
13
Turnbull, Sarah
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Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
Hudders, Liselot
12
Liaukonyte, Jura
12
Martín Herrán, Guiomar
12
Terlutter, Ralf
12
Tremblay, Victor J.
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Journal of marketing communications
2
Advertising theory
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
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Journal of international marketing
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Journal of marketing
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Psychology & marketing
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ECONIS (ZBW)
35
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
3
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
7
Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?
Modig, Erik
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 324-336
Persistent link: https://www.econbiz.de/10012301364
Saved in:
8
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
9
Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands
Liljedal, Karina T.
;
Berg, Hanna
;
Dahlén, Micael
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012293507
Saved in:
10
Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad
;
Jafari Dizicheh, Samira
;
Wilson, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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