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~person:"Dai, Hua"
~subject:"Relationship marketing"
~subject:"Ressourcenorientierter Ansatz"
~subject:"Services marketing"
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Search: subject_exact:"Service-Dominant Logic"
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Relationship marketing
Ressourcenorientierter Ansatz
Services marketing
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Service-Dominant Logic
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Service-dominant logic
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Dai, Hua
Vargo, Stephen L.
13
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10
Edvardsson, Bo
8
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Alexander Joseph Ibnu Wibowo
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Brodie, Roderick J.
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Busser, James A.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of global marketing
1
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ECONIS (ZBW)
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
2
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
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