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~person:"Dall'Olmo Riley, Francesca"
~person:"Hennig-Thurau, Thorsten"
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Search: subject_exact:"Product-line extension"
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Brand extension
7
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Consumer behaviour
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brand extension
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Dall'Olmo Riley, Francesca
Hennig-Thurau, Thorsten
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
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Park, C. Whan
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Journal of marketing management : MM
2
Journal of business research : JBR
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Journal of cultural economics
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Reihe: Marketing und Medien
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ECONIS (ZBW)
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1
Der Markenwert von Spielfilmen
Heitjans, Torsten
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
Saved in:
2
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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3
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
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4
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
5
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
6
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
7
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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