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~person:"Danaher, Peter J."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Kundenbindungsprogramm
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Loyalty program
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Danaher, Peter J.
Fürst, Andreas
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Homburg, Christian
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Koschate, Nicole
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Rödiger, Kai
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
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