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~person:"Dangelmaier, Wilhelm"
~person:"Kuusela, Hannu"
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Dangelmaier, Wilhelm
Kuusela, Hannu
Schwarz, Torsten
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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2
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
3
Erfolgreiche Einführung von CRM
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10009672881
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