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~person:"Dapko, Jennifer L."
~person:"Dzever, Sam"
~subject:"Kommunikation"
~subject:"Technischer Fortschritt"
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Kommunikation
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millennial buyers
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millennial customers
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Innovative technology and globalization
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
Saved in:
2
Managed advanced business communication solutions : future growth and opportunities
Dzever, Sam
;
Channiah, Rakesh
- In:
Innovative technology and globalization
,
(pp. 105-121)
.
2007
Persistent link: https://www.econbiz.de/10003907555
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