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~person:"Das, Prashant"
~person:"Kim, Jonghoon"
~subject:"Brand image"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The Cornell hospitality quarterly
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Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Blengini, Isabella
;
Das, Prashant
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 173-197
Persistent link: https://www.econbiz.de/10012520144
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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