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~person:"Dass, Mayukh"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Market analysis"
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The journal of brand management : an international journal
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Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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