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~person:"Datta, Saroj Kumar"
~person:"Figueiredo, Margarida"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
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brand value co-creation
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Datta, Saroj Kumar
Figueiredo, Margarida
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Journal for international business and entrepreneurship development
1
Water Economics and Policy : WEP
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ECONIS (ZBW)
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1
A
conceptual
model
to assess the literacy of water consumers
Fernandes, Ana
;
Figueiredo, Margarida
;
Neves, José
; …
- In:
Water Economics and Policy : WEP
8
(
2022
)
2
,
pp. 2250007-1-2250007-21
Persistent link: https://www.econbiz.de/10013269708
Saved in:
2
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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