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~person:"Datta, Saroj Kumar"
~person:"Roy, Subhadip"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
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Celebrity endorsement
Markenführung
Conceptual model
7
India
7
Qualitative research
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Indien
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Celebrity endorsements
3
Consumer behaviour
3
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Brand image
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Focus group discussion
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Meaning transfer
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Perceived consumption vulnerability (PCV)
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conceptual model
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Datta, Saroj Kumar
Roy, Subhadip
Jain, Varsha
3
Arai, Akiko
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Chen, Tom
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Dash, Satyabhusan
1
Ganesh B. E.
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Garg, Akanksha
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Ghosh, Deviprasad
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Hollebeek, Linda D.
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Journal for international business and entrepreneurship development
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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2
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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