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~person:"David, Guy"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Advertising"
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Advertising
Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandel
4
Retail trade
4
Werbung
4
Store flyers
3
Arzneimittel
2
Communication
2
Feature advertising
2
Kommunikation
2
Pharmaceuticals
2
Purchase behaviour
2
2000-2008
1
Advertising effects
1
Arzneimittelmarkt
1
Beziehungsmarketing
1
Comparison
1
Competition
1
Customer satisfaction
1
Deal-proneness
1
Field experiment
1
Flyer readership
1
Handelsmarke
1
Impact assessment
1
Internet marketing
1
Kundenzufriedenheit
1
Market structure
1
Marktstruktur
1
Online-Marketing
1
Pharmaceutical industry
1
Pharmaceutical market
1
Pharmaindustrie
1
Regulation
1
Regulierung
1
Relationship marketing
1
Retail promotion
1
Retailer promotions
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David, Guy
Gázquez-Abad, Juan Carlos
Jain, Amit
7
Malik, Garima
7
Douven, Rudy
4
Windmeijer, Frank
4
Alston, Julian Mark
3
Belch, George E.
3
Belch, Michael A.
3
James, Jennifer S.
3
Blair, Charles
2
Cao, Zhenzong
2
Chunawalla, S.A.
2
Crespi, John M.
2
Dost, Florian
2
Freebairn, John William
2
Hackley, Christopher E.
2
Hing, Nerilee
2
Karray, Salma
2
Laat, Eric A. A. de
2
Lamont, Matthew
2
Luo, Xueming
2
Markowitz, Sara
2
Martínez-López, Francisco J.
2
Monahan, George E.
2
Mot, Esther
2
Mot, Esther S.
2
Romaniuk, Jenni
2
Vitartas, Peter
2
de Laat, Eric
2
Abdullah, Kalthom
1
Adefulu, Adesoga
1
Agheshlouei, Hamed
1
Ahmed, Khaliq
1
Aikin, Kathryn J.
1
Alderson, Wroe
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
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Alston, Julian
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Anand, Manoj
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Journal of retailing and consumer services
2
Eastern economic journal
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
2
The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy
;
Markowitz, Sara
- In:
Eastern economic journal
41
(
2015
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
Saved in:
3
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
4
Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy
;
Markowitz, Sara
-
2011
Persistent link: https://www.econbiz.de/10009230280
Saved in:
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