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Davies, Barry
Duan, Yanqing
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Marketing intelligence & planning
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Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang
;
Davies, Barry
;
Edwards, John
;
Kinman, Russell
- In:
Marketing intelligence & planning
20
(
2002
)
4-5
,
pp. 273-284
Persistent link: https://www.econbiz.de/10006972749
Saved in:
2
Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang
;
Davies, Barry
;
Edwards, John
;
Kinman, Russell
- In:
Marketing intelligence & planning
20
(
2002
)
5
,
pp. 273-284
Persistent link: https://www.econbiz.de/10006973017
Saved in:
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