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~person:"Davies, Gary"
~person:"Gottlieb, Udo R."
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
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Business-to-business marketing
Konsumentenverhalten
B-to-B-Marketing
2
Consumer behaviour
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2001-2005
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Advertising effects
1
Arbeitskräfte
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Bauwirtschaft
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Betriebliches Bildungsmanagement
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Brand architecture
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Comparison
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Customer satisfaction
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Dienstleistungsqualität
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Election
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Employer-provided training
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Firmenimage
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Führungskräfte
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Großbritannien
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Internal branding
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Interne Markenführung
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Kundenzufriedenheit
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Managers
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Markenarchitektur
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Davies, Gary
Gottlieb, Udo R.
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
5
Simintiras, Antonis C.
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De Chernatony, Leslie
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Mitchell, Vincent-Wayne
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Roper, Stuart
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Sharma, Piyush
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
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Angell, Robert
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Antonetti, Paolo
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European journal of marketing : EJM
3
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ECONIS (ZBW)
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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
2
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
3
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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