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~person:"Davies, Iain A."
~person:"Kirchgeorg, Manfred"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing management
36
Marketingmanagement
36
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Deutschland
11
Germany
11
Environmental management
5
Umweltmanagement
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Business-to-business marketing
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E-commerce
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Electronic Commerce
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Social Web
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Betriebliche Kreislaufwirtschaft
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Internet marketing
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Messebeteiligung
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Online-Marketing
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Recycling
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Reverse logistics
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Supplier relationship management
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Trade fair participation
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Video game
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Virtual reality
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Virtuelle Realität
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14.10.1989
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1977-2004
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Adaptive capabilities
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Davies, Iain A.
Kirchgeorg, Manfred
Di Benedetto, C. Anthony
8
Kleinaltenkamp, Michael
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
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Lilien, Gary L.
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Ulaga, Wolfgang
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Valla, Jean-Paul
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Agnihotri, Raj
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Backhaus, Klaus
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Blankson, Charles
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Cartwright, Severina
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Claßen, Matthias
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Cova, Bernard
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Eggert, Andreas
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Fließ, Sabine
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Guo, Chiquan
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Homburg, Christian
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Hüttner, Manfred
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Keränen, Joona
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Kliche, Mario
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Lim, Weng Marc
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Möller, K. E. Kristian
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Ngo, Liem Viet
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O'Cass, Aron
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Parvinen, Petri
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Pepels, Werner
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Turnbull, Peter W.
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Tzempelikos, Nektarios
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Ulkuniemi, Pauliina
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Yan, Ruiliang
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Andersen, Poul Houman
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Anees-ur-Rehman, Muhammad
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Baumgarth, Carsten
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Blythe, Jim
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Chatterjee, Sharmila C.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
3
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
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