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~person:"De Chernatony, Leslie"
~person:"Hemetsberger, Andrea"
~subject:"Business-to-business marketing"
~subject:"Corporate culture"
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Brand image
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De Chernatony, Leslie
Hemetsberger, Andrea
Burmann, Christoph
6
Biedenbach, Galina
5
Christodoulides, George
4
Brown, Brian P.
3
Glynn, Mark S.
3
Krause, Juliane
3
Maloney, Philip
3
Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
3
Ravasi, Davide
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Wallpach, Sylvia von
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Abimbola, Temi
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Ahearne, Michael
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Al Zagir, Nadia
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2
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Balmer, John M. T.
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2
Bengtsson, Maria
2
Bravo, Rafael
2
Brown, Brian
2
Buil, Isabel
2
Casidy, Riza
2
Cian, Luca
2
Donthu, Naveen
2
Espersen, Peter
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Ewing, Michael
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Ferguson, Jodie L.
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Homburg, Christian
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Kilic, Ozcan
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Journal of business research : JBR
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics and management
1
The international journal of bank marketing : IJBM
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1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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