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~person:"De Chernatony, Leslie"
~person:"Keller, Kevin Lane"
~person:"Usman, Osly"
~type_genre:"Book section"
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De Chernatony, Leslie
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Measuring and managing brands
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The evolution of brands : from signals of quality to storehouses of trust
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The evolution of integrated marketing communications : the customer-driven marketplace
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
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5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
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6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Measuring brand equity
Keller, Kevin Lane
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 546-568)
.
2006
Persistent link: https://www.econbiz.de/10003420682
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