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~person:"De Chernatony, Leslie"
~subject:"Environmental management"
~subject:"Markenartikel"
~subject:"Success factor"
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Environmental management
Markenartikel
Success factor
Brand management
41
Markenführung
41
Brand
21
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20
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20
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13
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7
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De Chernatony, Leslie
Schaltegger, Stefan
67
Sarkis, Joseph
58
Günther, Edeltraud
54
Mazzanti, Massimiliano
38
Wagner, Marcus
37
Chiappetta Jabbour, Charbel José
36
Steger, Ulrich
36
Zhu, Qinghua
34
Dyllick, Thomas
33
Meffert, Heribert
33
Rennings, Klaus
33
Toffel, Michael W.
33
Wang, Hua
31
Esch, Franz-Rudolf
30
Lai, Kee-hung
30
Freimann, Jürgen
29
Seidel, Eberhard
29
Bruhn, Manfred
28
Fichter, Klaus
28
Baumgarth, Carsten
27
Burmann, Christoph
27
Han, Heesup
26
Kolk, Ans
25
Lyon, Thomas P.
25
Müller-Christ, Georg
25
Zhang, Yanling
25
Clausen, Jens
24
Darnall, Nicole
23
Earnhart, Dietrich
23
Keller, Kevin Lane
23
Antes, Ralf
22
Dasgupta, Susmita
22
Gemünden, Hans Georg
22
Laplante, Benoît
22
Wong, Christina W. Y.
22
Delmas, Magali A.
21
Fournier, Susan
21
Pfriem, Reinhard
21
Phau, Ian
21
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NetLibrary, Inc
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Working paper series / City University Business School
3
Working paper series / The City University Business School
3
Brand management ; Vol. 4
2
European journal of marketing : EJM
2
CIM professional
1
EBSCOhost eBook Collection
1
Journal of business research : JBR
1
Journal of euromarketing
1
The journal of product & brand management
1
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1
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
21
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
5
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
7
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
8
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
9
Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
10
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
1
2
3
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