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~person:"De Chernatony, Leslie"
~subject:"Markenführung"
~type:"article"
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Search: subject:"Management"
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Markenführung
Brand management
26
Brand
12
Brand image
12
Markenartikel
12
Markenimage
12
Consumer behaviour
6
Führungsstil
6
Ireland
6
Irland
6
Konsumentenverhalten
6
Leadership style
6
Bank
5
Beziehungsmarketing
4
Corporate culture
4
Großbritannien
4
Personal banking
4
Privatkundengeschäft
4
Relationship marketing
4
United Kingdom
4
Unternehmenskultur
4
Customer service
3
Kundenservice
3
Arbeitskräfte
2
Arbeitsverhalten
2
B-to-B-Marketing
2
Bank employees
2
Bankberufe
2
Brand extension
2
Brand identity
2
Brand love
2
Business-to-business marketing
2
Cognition
2
Corporate reputation
2
Emotion
2
Employee retention
2
Financial services
2
Finanzdienstleistung
2
Firmenimage
2
Food retailing
2
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Book / Working Paper
15
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22
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22
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3
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3
Reprint
3
Collection of articles of several authors
2
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2
Multi-volume publication
2
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2
Case study
1
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1
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Language
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English
26
Author
All
De Chernatony, Leslie
Esch, Franz-Rudolf
75
Melewar, T. C.
57
Baumgarth, Carsten
48
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
30
Phau, Ian
30
Bruhn, Manfred
25
Gupta, Suraksha
25
Ko, Eunju
25
Foroudi, Pantea
24
Guzman, Francisco
24
Diamantopoulos, Adamantios
23
Han, Heesup
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Veloutsou, Cleopatra
22
Christodoulides, George
21
Pelsmacker, Patrick de
21
Vrontis, Demetris
21
Dens, Nathalie
20
Ind, Nicholas
20
Khan, Imran
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
Hollebeek, Linda D.
18
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All
Journal of business research : JBR
6
European journal of marketing : EJM
3
Brand management ; Vol. 4
2
The journal of product & brand management
2
The service industries journal
2
Corporate brand and corporate reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
26
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26
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1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand identity
management
and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
5
Introduction : thought leadership in brand
management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
6
Introduction: Thought leadership in brand
management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
7
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
8
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
10
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
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