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~person:"De Chernatony, Leslie"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Brand management
41
Markenführung
41
Markenartikel
22
Brand
20
Brand image
20
Consumer behaviour
12
Konsumentenverhalten
12
Markenpolitik
7
USA
7
United States
7
Bank
5
Führungsstil
5
Leadership style
5
Corporate culture
4
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4
Beziehungsmarketing
3
Dienstleistungssektor
3
Großbritannien
3
Ireland
3
Irland
3
Relationship marketing
3
Service industry
3
United Kingdom
3
Advertising
2
Advertising effects
2
Arbeitskräfte
2
B-to-B-Marketing
2
Brand extension
2
Brand identity
2
Brand love
2
Business-to-business marketing
2
Corporate reputation
2
Dienstleistungsmarketing
2
EU countries
2
EU-Staaten
2
Emotion
2
Firmenimage
2
International marketing
2
Internationales Marketing
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12
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12
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English
20
Author
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De Chernatony, Leslie
Burmann, Christoph
70
Loureiro, Sandra Maria Correia
31
Keller, Kevin Lane
28
Melewar, T. C.
25
Phau, Ian
25
Bang, Nguyen
22
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Khan, Imran
18
Ko, Eunju
18
Sarkar, Abhigyan
18
Schade, Michael
18
Veloutsou, Cleopatra
18
Christodoulides, George
17
Han, Heesup
17
Huber, Frank
17
MacInnis, Deborah J.
17
Rahman, Zillur
17
Sattler, Henrik
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Foroudi, Pantea
16
Esch, Franz-Rudolf
15
Piehler, Rico
15
King, Ceridwyn
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Dens, Nathalie
13
Gupta, Suraksha
13
Kunkel, Thilo
13
Pelsmacker, Patrick de
13
Sreejesh, S.
13
Dawes, John
12
Grohmann, Bianca
12
Hollebeek, Linda D.
12
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European journal of marketing : EJM
3
Working paper series / The City University Business School
3
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Working paper series / City University Business School
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ECONIS (ZBW)
20
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1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
5
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
6
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
7
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
10
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
1
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