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~person:"Decker, Reinhold"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~subject:"Brand equity"
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Brand equity
Brand management
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Brand image
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co-branding
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Aggregation mechanism
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Bevölkerungsstruktur
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Decker, Reinhold
Divakaran, Pradeep Kumar Ponnamma
Guzman, Francisco
8
Christodoulides, George
5
Gil Saura, Irene
5
Iglesias, Oriol
5
Shuv-Ami, Avichai
5
Anselmsson, Johan
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Dwivedi, Abhishek
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Roper, Stuart
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Round, Griff
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Wong, IpKin Anthony
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Anabila, Peter
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Barrio-García, Salvador del
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Keller, Kevin Lane
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Lieven, Theo
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Luce, Fernando Bins
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Markovic, Stefan
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Oliveira, Marta Olivia Rovedder de
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Paul, Justin
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Silveira, Cleo Schmitt
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Zarantonello, Lia
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Šerić, Maja
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Abrar, Muhammad
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Abril Barrie, Carmen
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Alfaro, Manuel
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Augusto, Mário Gomes
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Baalbaki, Sally
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Bari, Muhammad Waseem
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Baumgarth, Carsten
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Binckebanck, Lars
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Bondesson, Niklas
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Böger, Daniel
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Chahal, Hardeep
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Chaman, Seemab
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Chatzipanagiotou, Kalliopi
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Coleman, Darren Andrew
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Dennhardt, Severin
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Technological forecasting & social change : an international journal
2
Journal of business research : JBR
1
Review of managerial science
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ECONIS (ZBW)
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1
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
Measuring brand image : a systematic review, practical guidance, and future research directions
Plumeyer, Anja Maria
;
Kottemann, Pascal
;
Böger, Daniel
; …
- In:
Review of managerial science
13
(
2019
)
2
,
pp. 227-265
Persistent link: https://www.econbiz.de/10011992542
Saved in:
3
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
4
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
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