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~person:"Decker, Reinhold"
~person:"Heine, Klaus"
~person:"Mohr, Henning"
~subject:"Pricing strategy"
~subject:"USA"
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Pricing strategy
USA
Luxury goods
17
Luxusgüter
17
Brand
7
Consumer behaviour
7
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7
Markenartikel
7
Brand image
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Decker, Reinhold
Heine, Klaus
Mohr, Henning
Kluge, Philipp Nikolaus
4
Chang, Yongsung
3
Faßnacht, Martin
3
Fraccaro, Annalisa
3
Hornstein, Andreas
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Hyun, Sunghyup Sean
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Karabarbounis, Marios
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2
Donzé, Pierre-Yves
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Fiske, Neil
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Flynn, Leisa Reinecke
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Frank, Robert H.
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Fujioka, Rika
2
Goldsmith, Ronald E.
2
Gutsatz, Michel
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Löffler, Michael
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Parguel, Béatrice
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The journal of brand management : an international journal
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Journal of customer behaviour
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriften zu Marketing und Handel
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ECONIS (ZBW)
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1
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
2
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
3
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
4
Der Preismanagement-Prozess für Luxusmarken : Gestaltung und Erfolgsauswirkungen
Mohr, Henning
-
2013
Persistent link: https://www.econbiz.de/10009690011
Saved in:
5
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
6
Do luxury pricing decisions create price continuity?
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 121-137)
.
2012
Persistent link: https://www.econbiz.de/10009690103
Saved in:
7
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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