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~person:"Decker, Reinhold"
~person:"Punj, Girish"
~subject:"Clusteranalyse"
~subject:"Market research"
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Decker, Reinhold
Punj, Girish
MacKinnon, James G.
34
Webb, Matthew
27
Nielsen, Morten Ørregaard
17
Peneder, Michael
13
Porter, Michael E.
12
Cameron, Adrian Colin
10
Gelbach, Jonah B.
10
Miller, Douglas Lee
10
Zhang, Xiaobo
10
DeSarbo, Wayne
9
Delgado, Mercedes
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Hildebrandt, Lutz
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Artis, Michael J.
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Crowley, Patrick M.
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Graf, Holger
8
Jajuga, Krzysztof
8
Lazzeretti, Luciana
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Rothgang, Michael
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Sondhi, Neena
8
Tkaczynski, Aaron
8
Belussi, Fiorenza
7
Brenner, Thomas
7
Brida, Juan Gabriel
7
Cantner, Uwe
7
Cooke, Philip
7
Dai, Ruochen
7
DeSarbo, Wayne S.
7
Gómez-Loscos, Ana
7
Hollenstein, Heinz
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Mookherjee, Dilip
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Nijkamp, Peter
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Quan, Yingyue
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Stern, Scott
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Weihs, Claus
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Zopounidis, Constantin
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6
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Electronic retailing
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Fundamentals of marketing research ; Vol. 5
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
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ECONIS (ZBW)
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A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.
;
Decker, Reinhold
;
Scholz, Sören W.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
Saved in:
2
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
Saved in:
4
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
Saved in:
5
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
6
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
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