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~person:"Deges, Frank"
~person:"Gretzel, Ulrike"
~person:"Septianto, Felix"
~subject:"amusement"
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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