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~person:"Deges, Frank"
~person:"Seeger, Christof"
~person:"Septianto, Felix"
~type_genre:"Article in journal"
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International journal of advertising : the review of marketing communications
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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2
David and Goliath : when and why micro-influencers are more persuasive than mega-influencers
Park, Jiwoon
;
Lee, Ji Min
;
Xiong, Vikki Yiqi
; …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 584-602
Persistent link: https://www.econbiz.de/10012802331
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