//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Deitz, George D."
~person:"Evans, Nathaniel J."
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Advertising effects
16
Werbewirkung
16
Advertising
12
Werbung
12
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
7
Online-Marketing
7
Sponsorship
5
Computerspiel
4
USA
4
United States
4
Video game
4
Children
3
Kinder
3
Brand management
2
Eltern
2
Markenführung
2
Native advertising
2
Parents
2
Sport event
2
Sportveranstaltung
2
Target group
2
Zielgruppe
2
covert advertising
2
persuasion knowledge
2
Advertising complexity
1
Advertising recall
1
Athletes
1
Attention to the advertisement
1
Attributions
1
Banner advertising
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Congruence
1
Consumer-endorser identification
1
Corporate reputation
1
Deception
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Deitz, George D.
Evans, Nathaniel J.
Marwitz, Christian
6
Woisetschläger, David
6
Breuer, Christoph
5
Mazodier, Marc
5
Nufer, Gerd
5
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Rumpf, Christopher
4
Astous, Alain d'
3
Dudzik, Thade
3
Gröppel-Klein, Andrea
3
Huh, Jisu
3
Leng, Ho Keat
3
Nitschke, Axel
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Backhaus, Christof
2
Chandon, Jean-Louis
2
Cianfrone, Beth A.
2
Dees, Windy
2
Dreisbach, Jan
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Herrmann, Jean-Luc
2
Huber, Frank
2
Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Pfeuffer, Alexander
2
Plewa, Carolin
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
4
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
5
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->