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~person:"Denizci Guillet, Basak"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
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Fuzzy sets
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Market segmentation
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Denizci Guillet, Basak
Tkaczynski, Aaron
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International journal of contemporary hospitality management
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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Spa market segmentation according to customer preference
Denizci Guillet, Basak
;
Kucukusta, Deniz
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011459877
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2
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
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