//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~person:"Hayes, Jameson L."
~subject:"Advertising"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Werbewirkung
Brand management
25
Markenführung
25
Advertising effects
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
11
Markenimage
11
Product Placement
10
Product placement
10
Werbung
10
Brand
7
Markenartikel
7
Brand placement
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Television advertising
4
Fernsehprogramm
3
New product development
3
Produktentwicklung
3
Television programme
3
brand attitude
3
Belgien
2
Belgium
2
Brand attitude
2
Cognition
2
Kognition
2
Marketing management
2
Marketingmanagement
2
Personal Computer
2
Personal computer
2
Prominence
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
3
Book section
3
Conference paper
2
Konferenzbeitrag
2
Language
All
English
22
Author
All
Dens, Nathalie
Hayes, Jameson L.
Pelsmacker, Patrick de
17
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
8
Septianto, Felix
8
Gierl, Heribert
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Matthes, Jörg
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Henkel, Sven
4
Hudders, Liselot
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Johnson, Lester W.
4
Kennedy, Rachel
4
Khan, Bilal Mustafa
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Roberts, Kevin W. S.
4
Sattler, Henrik
4
Schramm, Holger
4
Seo, Yuri
4
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven
;
Hayes, Jameson L.
;
Britt, Brian C.
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
Saved in:
5
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->