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~person:"Dens, Nathalie"
~person:"Kyhl, Søren"
~person:"Reijmersdal, Eva A. van"
~subject:"Television advertising"
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Television advertising
Fernsehwerbung
18
Advertising effects
10
Werbewirkung
10
Product Placement
7
Product placement
7
Commercial television
5
Consumer behaviour
5
Konsumentenverhalten
5
Privater Fernsehsender
5
Theorie
5
Theory
5
Belgien
4
Belgium
4
Brand management
4
Broadcasting finance
4
Markenführung
4
Rundfunkfinanzierung
4
Corporate disclosure
3
Fernsehprogramm
3
Television programme
3
Unternehmenspublizität
3
Advertising
2
Auskunftspflicht
2
Brand image
2
Children
2
Computerspiel
2
Disclosure regulation
2
Kinder
2
Markenimage
2
Psychology of advertising
2
Public relations
2
Regulation
2
Sponsoring
2
Sponsorship
2
Target group
2
Video game
2
Werbepsychologie
2
Werbung
2
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2
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English
18
Author
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Dens, Nathalie
Kyhl, Søren
Reijmersdal, Eva A. van
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
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International journal of advertising : the quarterly review of marketing communications
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working paper series
2
Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
Five essays on imperfections in economics
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Working paper series / Economic Policy Research Unit, Institute of Economics, University of Copenhagen
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
7
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
8
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
9
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
10
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
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