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~person:"Dens, Nathalie"
~source:"econis"
~subject:"Firmenimage"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Firmenimage
Internet marketing
Konsumentenverhalten
Brand management
21
Markenführung
21
Advertising effects
13
Consumer behaviour
13
Werbewirkung
13
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Advertising
5
Brand
5
Brand placement
5
Markenartikel
5
Werbung
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Social Web
4
Social web
4
Television advertising
4
Fernsehprogramm
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Television programme
3
brand attitude
3
Belgien
2
Belgium
2
Brand attitude
2
Cognition
2
Kognition
2
Personal Computer
2
Personal computer
2
Prominence
2
brand placement
2
need for cognition
2
Advertising planning
1
Analysis of variance
1
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Undetermined
12
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Article
15
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Article in journal
15
Aufsatz in Zeitschrift
15
Conference paper
2
Konferenzbeitrag
2
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English
15
Author
All
Dens, Nathalie
Melewar, T. C.
40
Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Bang, Nguyen
28
Ko, Eunju
25
Balmer, John M. T.
24
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Veloutsou, Cleopatra
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Foroudi, Pantea
17
Kunkel, Thilo
17
MacInnis, Deborah J.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Khan, Imran
16
Martínez-López, Francisco J.
16
Vrontis, Demetris
16
Christodoulides, George
15
Fetscherin, Marc
15
Gázquez-Abad, Juan Carlos
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Abratt, Russell
14
Burmann, Christoph
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Septianto, Felix
14
Sreejesh, S.
14
Swoboda, Bernhard
14
Baumgarth, Carsten
13
Casidy, Riza
13
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Published in...
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
The journal of brand management : an international journal
2
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
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