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~person:"Dens, Nathalie"
~subject:"Brand image"
~subject:"Product Placement"
~type:"article"
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Dens, Nathalie
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
23
Keller, Kevin Lane
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
15
Foroudi, Pantea
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Han, Heesup
14
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Pelsmacker, Patrick de
14
Bruhn, Manfred
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
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Christodoulides, George
12
De Chernatony, Leslie
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King, Ceridwyn
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Park, C. Whan
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Romaniuk, Jenni
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Veloutsou, Cleopatra
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11
Fetscherin, Marc
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Gupta, Suraksha
11
MacInnis, Deborah J.
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Paul, Justin
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Sattler, Henrik
11
Sreejesh, S.
11
Valette-Florence, Pierre
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
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International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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Journal of business research : JBR
1
Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
13
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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