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~person:"Dens, Nathalie"
~subject:"Online reviews"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Online reviews
Advertising effects
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Werbewirkung
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Consumer behaviour
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Brand management
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Markenführung
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advertising
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Dens, Nathalie
Mariani, Marcello M.
4
Bigné Alcañiz, J. Enrique
3
Fan, Weiguo
3
Kim, Jong Min
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Liang, Sai
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Pelsmacker, Patrick de
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Ravula, Prashanth
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International journal of advertising : the quarterly review of marketing communications
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
3
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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