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~person:"Depken, Craig A."
~person:"McQuarrie, Edward F."
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Search: subject_exact:"Ad journal"
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Print advertising
7
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Advertising
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Advertising effects
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1969-2002
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Depken, Craig A.
McQuarrie, Edward F.
Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
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Kind, Hans Jarle
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Laussel, Didier
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Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
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Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
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Sridhar, Shrihari
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Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
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Lindstädt-Dreusicke, Nadine
4
Pelz, Richard
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Phillips, Barbara J.
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Sriram, S.
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Torres, Ivonne M.
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Angelucci, Charles
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Antonielli, Marco
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Arbatskaya, Maria
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Argentesi, Elena
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Carlson, Les
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Chattopadhyay, Tuhin
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Dalamu, Taofeek
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Di Tella, Rafael
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Dianoux, Christian
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Journal of advertising : official publication of the American Academy of Advertising
2
Advances in applied microeconomics : a research annual
1
Information economics and policy : IEP
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of business : B
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
7
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1
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
3
Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F.
- In:
Visual marketing : from attention to action ; …
,
(pp. 91-112)
.
2008
Persistent link: https://www.econbiz.de/10009260343
Saved in:
4
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
5
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
6
Is advertising a good or a bad? : Evidence from US magazine subscriptions
Depken, Craig A.
;
Wilson, Dennis P.
- In:
The journal of business : B
77
(
2004
)
2,Suppl.
,
pp. S61-S80
Persistent link: https://www.econbiz.de/10002095358
Saved in:
7
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
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