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~person:"Depken, Craig A."
~person:"Pattabhiramaiah, Adithya"
~subject:"USA"
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Print advertising
5
Printwerbung
5
United States
5
Preismanagement
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4
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2
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2
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2
Presseverlag
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newspaper advertising
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two-sided markets
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1996-1998
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Depken, Craig A.
Pattabhiramaiah, Adithya
Phillips, Barbara J.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
2
Carlson, Les
2
Familant, Norman
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Mueller, Barbara
2
Nepomuceno, Marcelo Vinhal
2
Petrova, Maria
2
Pittman, Russell W.
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Romeo, Charles J.
2
Shaffer, Greg Eric
2
Shanahan, Kevin J.
2
Sierra, Jeremy J.
2
Smith, Ken
2
Sriram, S.
2
Venger, Olesya
2
Werner, Brigitte
2
Wilson, Dennis P.
2
Abraham, Katharine G.
1
Abrahams, Alan S.
1
Adomaitis, Alyssa Dana
1
Ahn, Hongmin
1
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Advances in applied microeconomics : a research annual
1
Georgia Tech Scheller College of Business research paper
1
Information economics and policy : IEP
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Ross School of Business working paper series
1
The journal of business : B
1
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ECONIS (ZBW)
5
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1
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
-
2016
Persistent link: https://www.econbiz.de/10011748122
Saved in:
2
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
3
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
4
Is advertising a good or a bad? : Evidence from US magazine subscriptions
Depken, Craig A.
;
Wilson, Dennis P.
- In:
The journal of business : B
77
(
2004
)
2,Suppl.
,
pp. S61-S80
Persistent link: https://www.econbiz.de/10002095358
Saved in:
5
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
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