//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dertinger, Heiko"
~person:"Rutenbeck, Henrik"
~subject:"Consumer electronics industry"
~subject:"Unterhaltungselektronik-Industrie"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer electronics industry
Unterhaltungselektronik-Industrie
Brand management
4
Markenführung
4
Deutschland
3
Germany
3
Loewe AG <Kronach>
3
Brand image
2
Fernsehgerät
2
International market entry
2
Internationaler Markteintritt
2
KMU
2
Markenimage
2
SME
2
Television set
2
Crisis management
1
Krisenmanagement
1
Loewe-Opta GmbH <Kronach>
1
Luxury goods
1
Luxusgüter
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Aufsatz im Buch
2
Book section
2
Fallstudie
1
Language
All
German
1
Author
All
Dertinger, Heiko
Rutenbeck, Henrik
Bald, Thorsten
1
Beuttenmuller, Paul
1
Fetscherin, Marc
1
Heim, Andreas
1
Kindervater, Jürgen
1
more ...
less ...
Published in...
All
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->