//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dessart, Laurence"
~subject:"Advertising"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internet marketing
Brand management
7
Markenführung
7
Social Web
6
Social web
6
Consumer behaviour
5
Konsumentenverhalten
5
Consumer engagement
4
Online-Marketing
4
Social media
3
Beziehungsmarketing
2
Narrative Methode
2
Narrative method
2
Relationship marketing
2
Storytelling
2
Viral marketing
2
Virales Marketing
2
Brand
1
Brand communities
1
Brand community
1
Brand content
1
Brand engagement
1
Branding strategy
1
Collective consumption practices
1
Computerspiel
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crossfit
1
Digital ecosystem
1
Greece
1
Griechenland
1
Intensity
1
Markenartikel
1
Marketing
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Online brand community
1
Personalisierung
1
Personalization
1
Practice
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Dessart, Laurence
Ko, Eunju
12
Loureiro, Sandra Maria Correia
11
Rita, Paulo
8
Rahman, Zillur
7
Dens, Nathalie
6
Khan, Imran
6
Kunkel, Thilo
6
Mogaji, Emmanuel
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Septianto, Felix
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Gierl, Heribert
5
Guzman, Francisco
5
Hajli, Nick
5
Hayes, Jameson L.
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Khan, Bilal Mustafa
5
Kreutzer, Ralf T.
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Seo, Yuri
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Taylor, Charles Raymond
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Christodoulides, George
4
Cohen, Justin
4
Dou, Wenyu
4
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of marketing management : MM
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
2
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->