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~person:"Dholakia, Utpal M."
~person:"Labrecque, Lauren I."
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Dholakia, Utpal M.
Labrecque, Lauren I.
Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Source
All
ECONIS (ZBW)
9
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
3
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
4
The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities
Almeida, Stefânia Ordovás de
;
Dholakia, Utpal M.
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010403993
Saved in:
5
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
6
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
7
Strategic herding behavior in peer-to-peer loan auctions
Herzenstein, Michal
;
Dholakia, Utpal M.
;
Andrews, Rick L.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10008909981
Saved in:
8
Consumer behavior in a multichannel, multimedia retailing environment
Dholakia, Utpal M.
;
Kahn, Barbara E.
;
Reeves, Randy
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003987325
Saved in:
9
Determinants of participation and response effort in web panel surveys
Brüggen, Elisabeth
;
Dholakia, Utpal M.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10008650969
Saved in:
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