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~person:"Di Benedetto, C. Anthony"
~person:"Gey, Thomas"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
18
Marketing management
9
Marketingmanagement
9
Marketing
6
Bibliometrics
4
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4
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4
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4
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3
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Betriebswirtschaftslehre
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Business-to-Business-Marketing
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Peter LaPlaca
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STILL GmbH <Hamburg>
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Di Benedetto, C. Anthony
Gey, Thomas
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Svensson, Göran
23
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Schmitz, Christian
12
Sridhar, Shrihari
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Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Høgevold, Nils M.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
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Lippold, Dirk
10
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Woodside, Arch G.
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Brand the Future : systematische Markenentwicklung im B2B
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
SpringerLink / Bücher
1
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
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ECONIS (ZBW)
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Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
4
How to become a top business-to-business marketing scholar
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012212179
Saved in:
5
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
7
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
8
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
Saved in:
9
Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013) : a citation analysis
Di Benedetto, C. Anthony
;
Sarin, Shikhar
;
Belkhouja, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 13-17
Persistent link: https://www.econbiz.de/10011822275
Saved in:
10
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
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