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~person:"Di Benedetto, C. Anthony"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Relationship marketing
113
Beziehungsmarketing
111
Marketing management
99
Marketingmanagement
99
Marktforschung
91
Marketing
89
Marketing theory
84
Marketingtheorie
81
Market research
80
Consumer behaviour
71
Konsumentenverhalten
69
Theorie
49
Theory
49
International marketing
40
Kundenwert
39
USA
39
United States
39
Lieferantenmanagement
36
Supplier relationship management
36
B-to-B-Marketing
35
Customer value
35
Internationales Marketing
32
Marketingforschung
28
Brand management
23
Markenführung
23
Firm performance
16
Innovation
16
Customer satisfaction
15
Emerging economies
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Kundenzufriedenheit
15
Schwellenländer
15
Unternehmenserfolg
15
Bibliometrics
14
Bibliometrie
14
Brand image
14
Markenimage
14
Kundenmanagement
13
Measurement
13
Messung
12
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English
35
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Di Benedetto, C. Anthony
Kumar, V.
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Brennan, Ross
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Zolkiewski, Judy
10
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
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ECONIS (ZBW)
35
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1
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
7
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
8
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
10
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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