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~person:"Di Benedetto, C. Anthony"
~person:"Ofek, Elie"
~subject:"Market research"
~subject:"Neues Produkt"
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Neues Produkt
New product development
46
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Di Benedetto, C. Anthony
Ofek, Elie
Dahan, Ely
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Cavicchi, Alessio
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Crawford, C. Merle
3
Santini, Cristina
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
New products management
Crawford, C. Merle
;
Di Benedetto, C. Anthony
-
2015
-
Eleventh edition
Persistent link: https://www.econbiz.de/10013468959
Saved in:
2
New products management
Crawford, C. Merle
;
Di Benedetto, C. Anthony
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008824800
Saved in:
3
Trends richtig nutzen
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 8-17
Persistent link: https://www.econbiz.de/10008658332
Saved in:
4
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
5
Market research and innovation strategy in a duopoly
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
Saved in:
6
New products management
Crawford, C. Merle
;
Di Benedetto, C. Anthony
-
2008
-
9. ed.
Persistent link: https://www.econbiz.de/10003530462
Saved in:
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