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~person:"Diamantopoulos, Adamantios"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Brand"
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Brand
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Diamantopoulos, Adamantios
Giraldi, Janaina de Moura Engracia
Phau, Ian
Aiello, Gaetano
3
Fishman, Arthur
3
Magnusson, Peter
3
Vescovi, Tiziano
3
Westjohn, Stanford A.
3
Yue, Chengyan
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Zdravkovic, Srdan
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Aashish, Kumar
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Avdan, Oksana
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Bai, Serhii
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Dupliak, Tetiana
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Felix, Reto
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Finkelshtain, Israel
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Hladkyi, Alexander
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Lee, Sangwon
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Journal of international marketing
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Journal of international consumer marketing
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ECONIS (ZBW)
9
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
5
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
6
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
7
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
8
Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole
;
Diamantopoulos, Adamantios
; …
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
Saved in:
9
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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