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~person:"Diamantopoulos, Adamantios"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Brand management
Konsumentenverhalten
Marketingmanagement
Markenführung
51
Consumer behaviour
43
Brand image
29
Markenimage
29
Brand
25
Markenartikel
24
Luxury goods
16
Luxusgüter
16
Fashion
13
International marketing
12
Internationales Marketing
12
Mode
12
Beziehungsmarketing
9
Internet marketing
9
Online-Marketing
9
Relationship marketing
9
Advertising effects
7
Marketing management
7
Werbewirkung
7
Customer value
6
Designation of origin
6
Herkunftsbezeichnung
6
Kundenwert
6
Advertising
5
Social Web
5
Social web
5
Werbung
5
Luxury brand
4
China
3
Consumer behavior
3
Customer equity
3
Customer satisfaction
3
Global brands
3
Innovation
3
Kundenzufriedenheit
3
Luxury
3
Perceived brand globalness
3
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Online availability
All
Undetermined
35
Free
2
Type of publication
All
Article
49
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Arbeitspapier
1
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Conference paper
1
Graue Literatur
1
Interview
1
Konferenzbeitrag
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
50
German
1
Undetermined
1
Author
All
Diamantopoulos, Adamantios
Ko, Eunju
Burmann, Christoph
118
Esch, Franz-Rudolf
104
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Ahlert, Dieter
43
Meffert, Heribert
43
Huber, Frank
42
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
34
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Schmidt, Holger J.
30
Ind, Nicholas
29
Sattler, Henrik
29
Romaniuk, Jenni
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
MacInnis, Deborah J.
27
Tomczak, Torsten
26
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Iglesias, Oriol
24
Langner, Tobias
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Published in...
All
Journal of business research : JBR
18
Journal of international marketing
6
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of the Academy of Marketing Science
2
British journal of management
1
ERIM report series research in management
1
European journal of marketing : EJM
1
European management journal
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing
1
Journal of service research : JSR
1
The journal of product & brand management
1
Tourism sensemaking : strategies to give meaning to experience
1
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Source
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ECONIS (ZBW)
51
RePEc
1
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52
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
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