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~person:"Diamantopoulos, Adamantios"
~subject:"Markenartikel"
~subject:"Markentransfer"
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Markenartikel
Markentransfer
Brand image
28
Markenimage
28
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
24
Markenführung
24
Brand
15
Designation of origin
14
Herkunftsbezeichnung
14
International marketing
11
Internationales Marketing
11
Advertising effects
3
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Ursprungsregeln
3
Werbewirkung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Consumer-brand relationships
2
Impact assessment
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Willingness to pay
2
Wirkungsanalyse
2
Zahlungsbereitschaftsanalyse
2
global brands
2
local brands
2
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9
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1
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Article
15
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Article in journal
15
Aufsatz in Zeitschrift
15
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English
15
Author
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Diamantopoulos, Adamantios
Sattler, Henrik
44
Keller, Kevin Lane
41
De Chernatony, Leslie
33
Burmann, Christoph
31
Esch, Franz-Rudolf
30
Huber, Frank
30
Bruhn, Manfred
28
Phau, Ian
28
Fournier, Susan
27
Baumgarth, Carsten
26
Dawes, John
24
Völckner, Franziska
23
Hildebrandt, Lutz
19
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hruschka, Harald
18
Romaniuk, Jenni
18
Bauer, Hans H.
17
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Ahlert, Dieter
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Aaker, David A.
15
Dubé, Jean-Pierre
15
Gierl, Heribert
15
Kapferer, Jean-Noël
15
King, Stephen
15
Merrilees, Bill
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Wiedmann, Klaus-Peter
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Meyer, Frederik
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
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Journal of international marketing
6
Journal of business research : JBR
4
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
7
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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