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~person:"Dibb, Sally"
~subject:"Indians"
~subject:"United States"
~subject:"industry"
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Dibb, Sally
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Cross-cultural and critical perspectives on brands
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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2
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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