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~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~subject:"Advertising"
~subject:"Fernsehwerbung"
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Advertising
Fernsehwerbung
Advertising effects
55
Werbewirkung
55
Werbung
32
Consumer behaviour
26
Konsumentenverhalten
26
Deutschland
14
Germany
14
Meta-Analyse
10
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10
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8
Internationales Marketing
8
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English
32
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Diehl, Sandra
Eisend, Martin
Pelsmacker, Patrick de
26
Gierl, Heribert
19
Wilbur, Kenneth C.
18
Septianto, Felix
17
Rosengren, Sara
16
Bellman, Steven
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Dens, Nathalie
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Terlutter, Ralf
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Varan, Duane
11
Bakir, Aysen
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Huber, Frank
9
Jerath, Kinshuk
9
Kennedy, Rachel
9
Okazaki, Shintaro
9
Romaniuk, Jenni
9
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Psychology & marketing
1
SpringerLink / Bücher
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ECONIS (ZBW)
32
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
4
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
6
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
9
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
10
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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