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~person:"Diller, Hermann"
~person:"Kim, Kyung Hoon"
~subject:"Automation"
~subject:"Kundenwert"
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Automation
Kundenwert
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
10
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10
Theorie
9
Theory
9
Customer value
8
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5
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Diller, Hermann
Kim, Kyung Hoon
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Rust, Roland T.
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
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5
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Journal of business research : JBR
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
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ECONIS (ZBW)
9
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
6
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
7
Kundenlebenswertmodelle im Einzelhandel : ein empirischer Vergleich konkurrierender Ansätze
Diller, Hermann
;
Bauer, Thomas
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 81-103)
.
2010
Persistent link: https://www.econbiz.de/10003934312
Saved in:
8
Automatisierung von Kundenmanagementprozessen : empirische Ergebnisse zum aktuellen Stand der Automatisierung am Beispiel der Dienstleistungsbranche
Diller, Hermann
;
Oswald, Christian
-
2007
Persistent link: https://www.econbiz.de/10003849313
Saved in:
9
Probleme des Kundenwerts als Steuerungsgröße im Kundenmanagement
Diller, Hermann
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 297-326)
.
2002
Persistent link: https://www.econbiz.de/10001653242
Saved in:
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