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~person:"Diller, Hermann"
~person:"Monroe, Kent B."
~subject:"Verkaufsförderung"
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Search: subject:"Betriebliche Preispolitik"
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Verkaufsförderung
Preismanagement
54
Pricing strategy
54
Preispolitik
27
Consumer behaviour
24
Konsumentenverhalten
24
Deutschland
18
Germany
17
Theorie
17
Theory
17
Preis
7
Price
7
Brand
6
Markenartikel
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Preistheorie
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Sales promotion
5
USA
5
United States
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Gerechtigkeit
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Justice
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Price theory
4
Behavioral price research
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Beziehungsmarketing
3
Dienstleistung
3
Einzelhandel
3
Einzelhandelspreis
3
Experiment
3
Perception
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Product quality
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Produktqualität
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Reference price
3
Relationship marketing
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Retail price
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Abzug <Fotografie>
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Brand management
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Börsenkurs
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Diller, Hermann
Monroe, Kent B.
Usman, Osly
10
Kukar-Kinney, Monika
7
Sinitsyn, Maxim
6
Bogomolova, Svetlana
5
Xia, Lan
5
Aydinli, Aylin
4
Bertini, Marco
4
Natter, Martin
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Aspara, Jaakko
3
Ballensiefen, Benjamin
3
Barone, Michael J.
3
Berardi, Nicoletta
3
Cao, Zike
3
Choi, Sungchul
3
Gautier, Erwan
3
Gedenk, Karen
3
Hui, Kai-Lung
3
Inderst, Roman
3
Kleinaltenkamp, Michael
3
Kuntner, Tobias
3
Lambrecht, Anja
3
Martín Herrán, Guiomar
3
Roy, Tirthankar
3
Sigué, Simon Pierre
3
Xu, Hong
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Bae, Junhyun
2
Bagchi, Rajesh
2
Bambauer-Sachse, Silke
2
Bhatt, Siddharth Harshkant
2
Biswas, Abhijit
2
Breugelmans, Els
2
Cai, Fengyan
2
Cao, Wen
2
Carlson, Jeffrey R.
2
Chen, Li
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Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
International journal of retail & distribution management
1
Journal of retailing
1
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ECONIS (ZBW)
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1
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
2
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
3
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
4
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
5
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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