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~person:"Diller, Hermann"
~person:"Roth, Stefan"
~subject:"Preistheorie"
~subject:"Price"
~type_genre:"Aufsatz in Zeitschrift"
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Preistheorie
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22
Pricing strategy
22
Consumer behaviour
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6
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Deutschland
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Betriebliche Wertschöpfung
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pay-per-use
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usage-based pricing
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value-in-use
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Diller, Hermann
Roth, Stefan
Popkowski Leszczyc, Peter T. L.
6
Chenavaz, Régis
5
Coulter, Keith S.
5
Monroe, Kent B.
5
Barone, Michael J.
4
Cheng, Lillian L.
4
Mattila, Anna S.
4
Thomas, Manoj
4
Boer, Arnoud V. den
3
Chen, Haipeng
3
Choi, Choongbeom
3
Duan, Yongrui
3
Ferguson, Jodie L.
3
Haruvy, Ernan
3
Hinterhuber, Andreas
3
Homburg, Christian
3
Kjellberg, Hans
3
Kultti, Klaus
3
Li, Jianbin
3
Li, Xingbo
3
Masset, Philippe
3
Matzler, Kurt
3
Roy, Rajat
3
Spaenjers, Christophe
3
Zaccour, Georges
3
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2
Akcay, Alp
2
Alderighi, Marco
2
Ali, Héla Hadj
2
Altmann, Andreas
2
Asai, Sumiko
2
Basak, Debasmita
2
Cai, Xueyuan
2
Cao, Ping
2
Cardebat, Jean-Marie
2
Castellani, Massimiliano
2
Chen, Xin
2
Chen, Ying-Ju
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Cockshott, William Paul
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Marketing : ZFP ; journal of research and management
2
Journal of revenue and pricing management
1
The journal of product & brand management
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ECONIS (ZBW)
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1
The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
2
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
3
The flip side of drip pricing
Robbert, Thomas
;
Roth, Stefan
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 413-419
Persistent link: https://www.econbiz.de/10010429352
Saved in:
4
Entwicklungslinien in Preistheorie und -management
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10001457806
Saved in:
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