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~person:"Dineen, Brian R."
~person:"Greyser, Stephen A."
~subject:"Firmenimage"
~subject:"corporate brand reputation"
~type_genre:"Article in journal"
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Firmenimage
corporate brand reputation
Brand management
8
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5
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5
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3
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3
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Dineen, Brian R.
Greyser, Stephen A.
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
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Nobre, Helena
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Rindell, Anne
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Singh, Jaywant
3
Smith, Katherine Taken
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Swoboda, Bernhard
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
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The journal of brand management : an international journal
2
Chinese management studies
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Research in personnel and human resources management : a research annual
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
Third party employment branding : what are its signaling dimensions, mechanisms, and sources?
Dineen, Brian R.
;
Van Hoye, Greet
;
Lievens, Filip
; …
- In:
Research in personnel and human resources management : …
37
(
2019
),
pp. 173-226
Persistent link: https://www.econbiz.de/10012154369
Saved in:
4
Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
5
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
6
Leveraging brand equity to attract human capital
DelVecchio, Devon
;
Jarvis, Cheryl Burke
;
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10003508092
Saved in:
7
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
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