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~person:"Dixon, Donald F."
~person:"Franses, Philip Hans"
~person:"Meffert, Heribert"
~subject:"Betriebswirtschaftslehre"
~subject:"Ökonomische Ideengeschichte"
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Betriebswirtschaftslehre
Ökonomische Ideengeschichte
Marketingtheorie
33
Marketing theory
31
Theorie
12
Theory
11
History of economic thought
8
Markenartikel
6
Marketing
6
Marktanteil
6
Preiselastizität
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5
Market share
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Price elasticity
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USA
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United States
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Consumer behaviour
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Deutschland
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Germany
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Management
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Brand management
2
Business economics
2
Category Management
2
Category management
2
Economic history
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Markenführung
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Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Wirtschaftsgeschichte
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competitive structure
2
elasticity decomposition
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market shares
2
share-switching
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store-level scanner data
2
1500-1750
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1955-1956
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Altertum
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Dixon, Donald F.
Franses, Philip Hans
Meffert, Heribert
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Hunt, Shelby D.
7
Pepels, Werner
6
Bode, Matthias
5
Hansen, Ursula
5
Kotler, Philip
5
Dholakia, Nikhilesh
4
Dichtl, Erwin
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Backhaus, Klaus
3
Belz, Christian
3
Brown, Stephen
3
Hörschgen, Hans
3
Monieson, David D.
3
Nieschlag, Robert
3
O'Shaughnessy, John
3
Sander, Matthias
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Tomczak, Torsten
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Böttger, Christian
2
Converse, Paul D.
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History of marketing thought ; Volume 1
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
Journal of historical research in marketing
1
The development of critical perspectives in marketing
1
Source
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ECONIS (ZBW)
10
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10
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1
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
2
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
Saved in:
3
The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
Saved in:
4
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
Saved in:
5
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
6
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
7
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003673797
Saved in:
8
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
9
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
10
Marketing und allgemeine Betriebswirtschaftslehre : eine Standortbestimmung im Lichte neuerer Herausforderungen der Unternehmensführung
Meffert, Heribert
- In:
Die Betriebswirtschaftslehre im Spannungsfeld zwischen …
,
(pp. 337-357)
.
1989
Persistent link: https://www.econbiz.de/10001272312
Saved in:
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