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~person:"Dixon, Donald F."
~person:"Kleinaltenkamp, Michael"
~subject:"Ökonomische Ideengeschichte"
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Search: subject_exact:"Marketingtheorie"
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Ökonomische Ideengeschichte
Marketing theory
26
Marketingtheorie
26
Theorie
12
Theory
12
Marketing
9
Deutschland
8
Germany
8
History of economic thought
8
Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Business-to-business marketing
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Customer integration
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Economic history
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Relationship marketing
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Wirtschaftsgeschichte
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1500-1750
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1955-1956
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Altertum
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Business economics
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CIM
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Consumer behaviour
1
Curriculum
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Dienstleistung
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Dienstleistungsmarketing
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Dixon, Donald F.
Kleinaltenkamp, Michael
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
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Patsiaouras, Georgios
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History of marketing thought ; Volume 1
4
Critical marketing : issues in contemporary marketing
1
Journal of historical research in marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
8
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1
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
2
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
Saved in:
3
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
Saved in:
4
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003673797
Saved in:
5
The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
Saved in:
6
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
Saved in:
7
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
8
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
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